How to Build a Hybrid Research Workflow

Shyamkiran Kotnana is Co-founder and CMO of Synthetic People AI, and a second-time founder with over 18 years of experience across technology, product delivery, customer-facing operations, and marketing. Having worked across finance, automotive, telecom, and hybrid mobile-platform environments, he helps turn a simple question into a better way of working: what if teams could understand likely customer reactions before spending weeks on research or taking ideas to market? At Synthetic People, Shyam leads storytelling, go-to-market efforts, and enterprise conversations, with a focus on making customer understanding faster without making it less rigorous—helping teams challenge assumptions, surface hesitation, and ask sharper questions before real-world validation.