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AI Market Research
5 min read

AI Questionnaire Design

Shyamkiran Kotnana

Shyamkiran Kotnana

Co-founder & CMO at Synthetic People | Helping teams challenge customer assumptions before they become expensive decisions

AI Questionnaire Design

Writing unbiased survey questions and simulating responses to detect structural flaws.

Simulating questionnaire response profiles helps diagnose order effects and leading questions...

Shyamkiran Kotnana

Shyamkiran Kotnana

Co-founder & CMO at Synthetic People | Helping teams challenge customer assumptions before they become expensive decisions

Shyamkiran Kotnana is Co-founder and CMO of Synthetic People AI, and a second-time founder with over 18 years of experience across technology, product delivery, customer-facing operations, and marketing. Having worked across finance, automotive, telecom, and hybrid mobile-platform environments, he helps turn a simple question into a better way of working: what if teams could understand likely customer reactions before spending weeks on research or taking ideas to market? At Synthetic People, Shyam leads storytelling, go-to-market efforts, and enterprise conversations, with a focus on making customer understanding faster without making it less rigorous—helping teams challenge assumptions, surface hesitation, and ask sharper questions before real-world validation.
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